Virtual fitness, the fusion of technology and exercise, has exploded in popularity. It is a convenient model for both the operator and the exerciser!

The ongoing COVID-19 pandemic has driven fitness and leisure industry into an unprecedented situation. Everyone has had to adapt and endure, which has spawned a market for whole new types of virtual services. Is virtual fitness the answer to serving customers even during uncertain times? We think so, and here’s why.

Hydrohex is a Finnish company aiming to change the way people do aqua fitness. Nowadays exercisers want to be free of schedules, and train the