Build your business case
Tell us about your venue. We'll build the business case.
Seven quick inputs + four pressure statements. Live postcode-driven demographics. Weighted across three value mechanisms — instructor savings, latent demand capture, and member retention. Every assumption traces to a defensible source. The result is your data-grounded ROI case.
Your venue
Seven inputs + four pressure statements — diagnose your business case
Venue type
Recommended implementation
Complete the venue questions above to see your operational plan.
What this delivers
Your ROI breakdown appears here once Steps 1 & 2 are filled.
How the numbers come together
Every assumption is grounded in operational data or academic research.
The retention math is derived from a UK member survey (n=106, NPS +91) cross-checked with Della Vigna & Malmendier's 2006 academic research on gym cancellation behaviour. The latent-demand model uses the EA whitepaper's 2% adult-catchment benchmark — validated at Whitwick & Coalville (70 new premium memberships in 2 months) and Active Blackpool (91 of 164 Hydrohex users net-new to the pool). The instructor-cost figure uses the CIMSPA-published average. Operating weeks set to 50 to account for ~2 weeks of typical pool closure.